ReFrame Rijksmuseum

For the design competition Rijks Open by Rijksmuseum Amsterdam, I designed a liporello-style folded book, that puts cut outs of paitnings from the museum-collection, next to iconic contemporary photographs. The project started with the idea to give new meaning and form to parts of the vast archive of the Rijksmuseum. It does not only literally reframe the historic paintings and drawings that intrigued me, but also puts them in a new historical context. The additional images are chosen, partly because of pure formal resemblance, partly for contextual similarities between the pairings and partly intuitively. It was important to me, that the added imagery would be iconic, recognizable and of contemporary cultural relevance, to counterweigh the importance and recognizability of famous, masterly paintings, nearly treating them as if they could be paintings in the Rijksmuseum themselves, representing our time and the things that move us.
The cut-outs of the paintings are revealed through actual cut-outs in the paper of the double-sidedly printed liporello.